1. Introduction
This Cookie Policy explains how Fire Safety Group Limited (“FSG”, “we”, “us” or “our”) uses cookies and similar tracking technologies when you visit our website at www.fsg-uk.co.uk (the “Website”). It explains what cookies are, why we use them, and your rights to control their use.
Please read this policy carefully alongside our Privacy Policy. By continuing to use our Website after being presented with our cookie consent banner, you agree to our use of cookies as described below.
2. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet or mobile) when you visit a website. They are widely used to make websites work, or work more efficiently, and to provide reporting information to website owners.
Cookies can be “first-party” (set by our Website directly) or “third-party” (set by a third-party service we use). They can also be “session cookies” (deleted when you close your browser) or “persistent cookies” (which remain on your device for a set period of time).
3. How We Use Cookies
We use cookies for the following purposes:
- To ensure the Website operates correctly and securely
- To remember your preferences and settings
- To analyse how visitors use our Website so we can improve it
- To understand the effectiveness of our content and communications
- To comply with our legal obligations under UK PECR and UK GDPR
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They are usually set in response to actions you take, such as filling in a form or setting your cookie preferences. You can block these cookies through your browser settings, but parts of the Website may not work as a result.
- Legal basis: Legitimate interests (essential Website operation)
- Retention: Session or up to 12 months
4.2 Functional / Preference Cookies
These cookies allow the Website to remember choices you make (such as your language or region preference) and provide enhanced features. They may be set by us or by third-party providers whose services we use on our pages.
- Legal basis: Consent
- Retention: Up to 12 months
4.3 Analytics / Performance Cookies
These cookies collect information about how visitors use our Website, such as which pages are visited most often and whether visitors receive error messages. All information collected is aggregated and anonymous. We use this data to improve how the Website works.
- Provider: Google Analytics (and similar services)
- Legal basis: Consent
- Retention: Up to 24 months
4.4 Marketing / Targeting Cookies
These cookies may be set through our Website by our advertising partners. They may be used to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly, but are based on uniquely identifying your browser and internet device.
- Legal basis: Consent
- Retention: Up to 12 months
Note: FSG is a B2B compliance and governance group. We do not engage in direct consumer advertising campaigns. Marketing cookies may only be present where third-party tools (e.g. LinkedIn Insight Tag or Google Ads) are deployed on the Website.
5. Third-Party Cookies
Some cookies on our Website are set by third-party services. We do not control the operation of these cookies. The relevant third parties’ own privacy and cookie policies will govern their use of this information. Third-party services we may use include:
- Google Analytics — website usage analysis
- Google Fonts — web typography
- LinkedIn Insight Tag — professional audience analytics (where deployed)
- Contact form providers — form handling and spam prevention
We recommend you review the cookie and privacy policies of any third-party services listed above for further information.
6. Legal Basis — UK GDPR & PECR
Our use of cookies is governed by the UK Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR). We will only place non-essential cookies on your device where you have given your consent via our cookie consent banner. You may withdraw your consent at any time.
Strictly necessary cookies do not require consent as they are essential to provide a service you have requested.
7. How to Manage & Control Cookies
You have several options for controlling the cookies placed on your device:
7.1 Our Cookie Consent Banner
When you first visit our Website, you will be shown a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences. You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.
7.2 Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to refuse, delete or block certain cookies. Please note that blocking all cookies may affect the functionality of this and other websites. For guidance, visit the help pages for your browser:
- Google Chrome: support.google.com/chrome
- Mozilla Firefox: support.mozilla.org
- Microsoft Edge: support.microsoft.com/microsoft-edge
- Apple Safari: support.apple.com/safari
7.3 Opt-Out Tools
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at: tools.google.com/dlpage/gaoptout.
8. International Data Transfers
Some of our third-party cookie providers may transfer data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements, such as the use of Standard Contractual Clauses or reliance on an adequacy decision.
9. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation or our operations. The “Last updated” date at the top of this document will be revised accordingly. We encourage you to review this policy periodically. Where changes are material, we will notify you via our website cookie banner.
10. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
- Company: Fire Safety Group Limited
- Address: Unit 14 Roundabout Court, Bedwas House Industrial Estate, Caerphilly, CF83 8FS
- Email: enquiries@fsg-uk.co.uk
- Telephone: 0330 1746188
You also have the right to lodge a complaint with the UK’s data protection supervisory authority, the Information Commissioner’s Office (ICO), at ico.org.uk or by calling 0303 123 1113.
